The ideal entry-level account for individual users. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. User-generated content is a Powerful Key to Brand Building, 7. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. With 93+ million monthly active users, over 72% of the country's population uses LINE. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Statista assumes no It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. WeChat is the largest, with over 1.2 billion monthly active users. Lets get to know some of the most notably popular Asian social media networks. We are happy to help. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . However, usage and popularity vary significantly between countries. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. You can only download this statistic as a Premium user. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. But, Clubhouse isn't the only game in town. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Proprietary data and over 3,000 third-party sources about the most important topics. View all stats Browser The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Please create an employee account to be able to mark statistics as favorites. How Will Social Network Usage Change in Asia-Pacific in 2022? Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Social audio content is one of the most cost-effective marketing strategies you can invest in. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. All of them have different functions and purposes but are constantly improving and developing. Well, once again, the data holds some surprises. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Profit from the additional features of your individual account. Euro Freelancers. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. What are the most important trends for social users by platform in the Southeast Asia subregion. 89.3% of the entire South Korean population are social media users. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. As of 2020, it also held nearly 93 percent of the countrys social media market share. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. You've come to the right place! WHO WE ARE? In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Instagram is also quite popular with close to 60% of internet users using the platform9. to incorporate the statistic into your presentation at any time. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. The same convenience works for social commerce sellers. . Get the latest news, update and special offers delivered directly in your inbox. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. WHATS IN THIS REPORT? And, guess what? The Philippines, Singapore, and Vietnam also appear in the global top 15. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. So, what makes TikTok so effective for marketing? Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Theres also one surprise social network coming out of Vietnam. Fill out the form below to get started. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Branded Content Draws Bigger Attention, 6. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. LINE is Japan's most popular social media platform. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. This is according to Hootsuite's report. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. February 28, 2022. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. This button displays the currently selected search type. data than referenced in the text. As a Premium user you get access to background information and details about the release of this statistic. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. It is free to use, but users can purchase premium features and services. What's new and trending on the blog? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. 5). And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. "Share of social media traffic in Southeast Asia in 2022, by country and platform." On average, that means the global total is increasing at a rate of 16 new users every single second. Network coming out of Vietnam South top social media platforms in southeast asia population are social media are some of the countrys media... 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